How does the recession tie with the green economy and increased shift toward online advertising? In the early 70's, the sudden shift of oil prices caused severe dislocations. Here is the macroeconomic view for 2008.
- Cause: The double whammy of the mortgage crisis and oil prices created the recession.
- Effect on goods: Consumers have less money; price of goods have inflated - thus buying less stuff.
- Effect on services: The marginal cost of online services is free. Consumers spend more time online - playing, socializing, interacting, creating.
- Effect on gas use: Shift from time spent purchasing goods to consuming online services reduces gas consumption - e.g. commuting costs to buy or work; and eventually publications that depend on gas guzzling lumber, paper mill, print, and mail supply chains.
- Online ad growth: Online websites grow. Advertisers chase the hot action.
The domino effect of dislocations - economic history repeats regularly.
- Consumers: Stay home. Chat by IM, social networks more; play online; telecommute.
- Entrepreneurs: Export creative services to the globe.
- Publishers: Timetable to end paper waste.
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